Adidas Golf launches Niuhi

Adidas Golf launches the limited edition of Adicross Bounce “Niuhi” which is Hawaiian for Tiger Sharks, the inspiration behind the design and are said to be available from January 4, 2018, at Adidas online stores.

PGA Tour will kick off its 2018 season with the Sentry Tournament of Champions at the Kapalua’s Plantation Course in Hawaii on Jan 4 and Adidas Golf will celebrate the kick-off with a limited-edition version of the Adicross Bounce.

Buy it from here at $140 starting Jan 4

The design for the Adicross Bounce Niuhi is said to be inspired by one of the most notable animals of Hawaii on its coastlines, the Tiger Shark or “Niuhi” in Hawaiian. The shoe has a grey colorway with a subtle hint of a Tiger Shark and red accents on the heel to represent the strength, power, and determination that both the sharks and tour pro possess.

“We wanted to design a shoe that embodied a player’s insatiable hunger to win,” said Masun Denison, Adidas Golf’s global footwear director. “As players head to the islands of Hawaii at the start of the year, the shark became a natural part of the design; not just because this area is one of their natural habitats, but also because the hunger they possess can be similar to these players seeking a win on tour – especially after already having a taste of victory.”

The shoe also includes a rubber non-marking spikeless outsole that features 181 strategically-placed lugs to provide golfers with optimal grip and green-friendliness, but also give them the option of wear-anywhere versatility.

You can read the full release here from Adidas.