M3 and M4 boast of Twisted Driver Innovation
Taylormade has launched its new M3 and M4 drivers, woods, and irons for 2018, with the breakthrough technology called Twist Face.
Brian Vezzel, Vice President, Product Creation said “From the creation of the first metalwood in 1979, TaylorMade has established a legacy of breaking from tradition to reach new thresholds of performance. In 2018, we have once again uncovered a new frontier of driving potential with Twist Face Technology — a radical departure from traditional driver-face design, engineered to correct for inherent human swing tendencies in real-time, giving golfers a tangible competitive advantage.”
Go behind the scenes to when we unveiled our most twisted driver innovation to the world’s best golfers. #TwistFace
— TaylorMade Golf (@TaylorMadeGolf) January 3, 2018
Taylormade has focussed more on improving the drivers head rather than looking into the shaft or any other part per se for the best result and came up with Twisted Face Technology, where every other driver places a fixed head, Taylormade has put a Twisted Face to it and promising better results and more fairway hits, as trajectories are played in the video above.
“It’s only been within the last three years that we’ve had the ability to measure the impact location, the face to path, the loft at impact and that kind of information,” said Todd Beach, TaylorMade’s, senior vice president of research and development/engineering. “We’re now able to know ‘How did I present the club, where did I hit the ball and all that and when you combine that with Big Data, it’s a whole new frontier in terms of what we can do in club design. It’s a really exciting new next level of what we can do.
“This was something we didn’t even know was going on, and it took thousands and thousands of shots before we started seeing these trends.”
Beach said that while better players hit shots surprisingly off center, average players do it more often and thus would benefit even more.
M3 Driver uses two 11-gram sliding weights and a Y-shaped track, the M3’s adjustability accounts for nearly 1,100 possible settings, which combined with the 12-way adjustable hosel yields nearly 13,000 potential setups.
This new system allows a golfer enjoy more than twice as many CG configuration compared to the M1. A new Hammerhead slot in the sole of the M3 increases the COR area across a bigger section of the clubface for more ball speed and distance.
The M3 will be available in 8.5°, 9.5°, 10.5°, and 12° lofts with a choice of Mitsubishi’s Tensei CK Red, Blue, or White Shafts, priced at $499.
M4 Driver is supposed to be $70 lesser in price in comparison to the M3, the only difference here is the Y-Track adjustable weight system. The M4 is focussed to help players looking for straight distance and forgiveness. The features include lighter clubface, an 86% increase in weight in the rear portion of the clubhead for increased stability.
The M4 will be available in 8.5°, 9.5°, 10.5°, and 12° loft options with Fujikura Atmos Red shaft and priced at $429.
M3 Fairways and Hybrids
M3 Fairway Woods are priced at $299 each and Hybrids at $249. The M3 fairways are available at 15°, 17°, 19° lofts featuring a five-layer composite crown, with a better moveable system than M1 with 29 grams helping golfers with the shot shape.
M3 Hybrids incorporates more movable weights and an adjustable hosel with 3° of movement. The M3 Hybrids are available in 17°, 19°, 21°, and 24° with Mitsubishi Tensei Blue Shafts.
M4 Fairways and Hybrids
M4 fairways feature speed pocket technology and thinner clubfaces than the previous M2 for a longer COR area and better ball speed, and distance, as well as Geocoustic technology for improved sound. M4 will be available in 15°, 16.5°, 18°, 21°, and 24° loft options with Fujikura Atmos Red Shaft, priced at $249 each.
M4 rescues are tagged at $219 each featuring a cut-through speed pocket in the sole for improved performances and low strikes. M4 rescues will be available in 19°, 22°, 25°, and 28° lofts with Fujikura Atmos Red shaft.
New M3 and M4 Irons range replace M1 and M2 Irons range from Taylormade, M3 priced at $999 for steel, and $1299 for graphite is aimed at players looking for distance with enhanced workability. What’s interesting is that both the irons are called RIBCOR, an internal support system improving the transfer of energy to the ball for a better impact.
Three-iron through SW will be available with a choice of True Temper steel shafts or Mitsubishi Tensei graphite shafts.
The M4 Irons are priced at $899 for steel and $999 for graphite are designed to provide greater distance and forgiveness for players who are looking for their shots to hit longer and straight. M4s are built with RIBCOR technology, similar to M3 irons and other features include face slots, speed pockets, and an increase of 24% to the moment of inertia compared to M2 iron.
M4 Irons will come from 4-LW with a choice of KBS Max steel shafts and Fujikura Atmos graphite shafts.
M3 and M4 range of Drivers, Hybrids, and Irons will be available from Feb 16th, 2018.